Our Cases

Kiroku

Healthcare, Saas software
Kiroku logo for case studyhttps://trykiroku.com
Challenges
  • Fluctuating cost per lead  
  • Low volume of new leads  
  • Inaccurate funnel data tracking leading to poor campaign decisions 
Results
  • 3.4x increase in Annual Recurring Revenue (ARR) in 16 months 
  • 25% decrease in customer acquisition cost (CAC) 
  • 7x increase in Return On Ad Spend (ROAS) 
Solutions
  • Implemented and tested funnel data tracking events with centralised
    data analysis 
  • Conducted minimum viable test campaigns with user feedback and insights 
  • Utilised Meta ads, Google ads, and LinkedIn ads 
  • Systematised asset creative ideation and production for running ads at scale
    in the UK, USA, and Australia
See all cases

Kiroku

Healthcare, Saas software
Challenges
  • Fluctuating cost per lead  
  • Low volume of new leads  
  • Inaccurate funnel data tracking leading to poor campaign decisions 
Results
  • 3.4x increase in Annual Recurring Revenue (ARR) in 16 months 
  • 25% decrease in customer acquisition cost (CAC) 
  • 7x increase in Return On Ad Spend (ROAS) 
Solutions
  • Implemented and tested funnel data tracking events with centralised data analysis 
  • Conducted minimum viable test campaigns with user feedback and insights 
  • Utilised Meta ads, Google ads, and LinkedIn ads 
  • Systematised asset creative ideation and production for running ads at scale
    in the UK, USA, and Australia
Kiroku logo for case studyhttps://trykiroku.com
See all cases
Book a free consultation

Vendi

P2P Marketplace
Vendi app logohttps://vendiapp.com/
Challenges
  • Restructure Google Ads accounts
  • Conduct market and keyword research
  • Address low ad quality score and high cost per lead across all markets
Results
  • 21% lower cost per lead achieved
  • 8.3% increase in landing page conversion rate compared to the previous 2.5% rate. 
  • 24% improvement in ad quality score, raising it to an average of 94% from 70%
Solutions
  • Conducted full account audit to prioritise areas for maximum conversion gain. 
  • Restructured Google Ads using Single Keyword Ad Groups (SKAGs) for more granular data. 
  • Rewrote ad copy to improve quality score and conversion rate. 
  • Tested 3 variations of a single landing page and tracked user behavior to optimize conversion rate.
See all cases

Vendi

P2P Marketplace
Challenges
  • Restructure Google Ads accounts
  •  Conduct market and keyword research
  • Address low ad quality score and high cost per lead across all markets
Results
  • 21% lower cost per lead achieved
  • 8.3% increase in landing page conversion rate compared to the previous 2.5% rate. 
  •  24% improvement in ad quality score, raising it to an average of 94% from 70%
Solutions
  • Conducted full account audit to prioritise areas for maximum conversion gain. 
  • Restructured Google Ads using Single Keyword Ad Groups (SKAGs) for more granular data. 
  • Rewrote ad copy to improve quality score and conversion rate. 
  • Tested 3 variations of a single landing page and tracked user behavior to optimize conversion rate.
Vendi app logohttps://vendiapp.com/
See all cases
Book a free consultation