Kiroku is a healthcare SaaS platform that helps clinicians automate and streamline their note-taking processes, saving time and improving accuracy during consultations. By reducing manual admin, Kiroku empowers professionals to focus on patient care. The company operates in the UK, USA, and Australia.
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Despite a strong product, Kiroku faced three key obstacles that hindered their growth:
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- Fluctuating cost per lead, which made planning and scaling campaigns unpredictable.
- Low volume of new leads, limiting opportunities to expand their customer base.
- Inaccurate funnel data tracking, resulting in poor campaign decisions and wasted ad spend.

To overcome these challenges, we implemented a comprehensive, data-driven strategy:

- Rebuilt funnel tracking: Added event-based tracking on website interactions and centralised analytics to improve data accuracy and campaign optimisation.
- MVP campaigns: Ran minimum viable campaigns across Meta, Google, and LinkedIn Ads to quickly test messaging and identify audiences with the highest intent.
- Creative systematisation: Established a repeatable process for brainstorming, producing, and iterating ad assets, enabling frequent testing and fast learning.
- Multi-channel approach: Deployed targeted campaigns across Meta, Google, and LinkedIn Ads to reach healthcare professionals in Kiroku’s key markets.

Over a 16-month period, this strategy delivered measurable, high-impact results:

3.4x increase in Annual Recurring Revenue (ARR)
25% reduction in Customer Acquisition Cost (CAC)
6x Return On Ad Spend (ROAS)