Loginworks is a data consulting company providing insights and solutions to clients worldwide. They specialise in data integration, visualisation, analytics, and custom software development to help businesses harness their data effectively.

- Restructure Google Ads accounts operating in five countries: US, UK, Canada, Australia, and India.

- Conduct comprehensive market and keyword research tailored to each of these five diverse markets.

- Address low ad quality scores and high cost per lead, which were limiting campaign effectiveness and ROI.

Performed a full audit of existing Google Ads accounts to identify quick wins and prioritize areas with the highest potential for conversion gains.
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Restructured campaigns into Single Keyword Ad Groups (SKAGs) to achieve better keyword-to-ad relevance and gain more granular performance data.

Rewrote ad copy across campaigns to align with market-specific messaging, directly improving ad quality scores and increasing conversion rates.

Developed and tested three variations of a unified landing page, analyzing user behavior to optimize design and messaging for higher conversion rates.

21% lower cost per lead achieved in the top three markets (US, UK, India), significantly improving campaign efficiency.

8.3% increase in landing page conversion rate, raising it from the previous average of 2.5%.

24% improvement in ad quality score, boosting it to an average of 94% from below 70%.