Riccardo Montis

Riccardo Montis is a marketing expert with over $10 million in managed budgets across Google Ads, Meta Ads, and LinkedIn Ads. He co-founded two software companies and worked as a marketing lead in B2B SaaS, helping many marketplaces and SMBs scale their revenue online. As a Senior Digital Marketing Lecturer at Ravensbourne University London, he teaches Google Ads, Facebook Ads, SEO, and advanced data analysis.

@riccardomontis

@RiccardoMontis

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SEO & GEO Optimization

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12 min read

Generative Engine Optimization vs SEO

Learn how businesses are shifting from traditional SEO to Generative Engine Optimization (GEO) to stay visible in AI-driven search. Understand how GEO works, where it outperforms SEO, and what steps you can take to get cited by platforms like ChatGPT and Perplexity.

A Guide to Using Reddit for Marketing Success

Reddit Marketing

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14 min read

A Guide to Using Reddit for Marketing Success

Discover how to market on Reddit with strategies that focus on authenticity, community trust, and high-intent engagement. Learn how SaaS, marketplaces, and traditional businesses can drive growth by joining real conversations and offering genuine value.

The Ultimate Guide to the Best AI Chatbot for Reddit 2025

Reddit Marketing

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10 min read

The Ultimate Guide to the Best AI Chatbot for Reddit 2025

Learn how custom AI chatbots can help brands engage authentically on Reddit, join high-intent discussions, and convert users by combining expert tuning with scalable, value-first strategies.

A Guide to Google Ads Campaign Optimization

Google ads (PPC)

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12 min read

A Guide to Google Ads Campaign Optimization

Discover step-by-step strategies to refine Google Ads campaigns for marketplaces, covering keyword selection, ad group structuring, bid adjustments, and creative testing to boost CTR, lower CPC, and maximise ROAS.

Meta Ads

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2 min

Mastering Meta Ads: Strategies for Marketplaces

Meta advertising for marketplace strategies like MOFU tactics and creative approaches, drawing on successful case studies like RVshare and Cruise America, to enhance Meta ad effectiveness and optimize ROAS and CAC.

Do PPC paid ads actually work for marketplaces?

Google ads (PPC)

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3 min

Do PPC paid ads actually work for marketplaces?

Uncover whether PPC paid ads benefit marketplaces with a metrics-based approach to ad spend ROI.